For those who remember;
Well - Here it is again - Digital Signage at Work - Part II
At an event with the family this weekend - and came across a family complete digital signage install at a Convention Center. Rear projecting film for an impact visual for general information, flat screens displays related to the specific events occurring in the different halls and of course one of my favorites - Digital Menu Board.
The first picture here is a sheet of rear projection glass - suspended from the ceiling with cables - and about 12 feet behind is the projector - I circled it the first photo. The w
ay the deployment is it was not apparent how the glass was light. Very Cool!The second picture shows it more in context - the 4x8 sheet is just hanging there and it provides different content related to events at the convention center, ads for local businesses, and ads for the co-located hotel.
Now the convention center has two levels with about 4 very large conference rooms/exhibit halls per level. Each room can be broken down into smaller rooms if need be. So the large Rear Projection Film welcomed every one to the multiple events going on and provided direction. In addition to the ads (product
placement) the content was designed to improve the attendees' experience at the convention center.
The second install I would like to talk about were the 50" screens that not only had information about the exhibit halls nearby, but product placement as well. The event information helped me out - so not a bad thing. But the product videos were great from a visual standpoint. I believe this reduced/replaced convention center staff by providing information to attendees so they did not have to ask anyone. (Which is always a good thing.)
The last install I want to talk about is the Digital Menu Board. The lower banner was customized to the events occurring. "Welcome Dancers - Try an Energy Bar" with the logo the host of the event. (It was a dance event for my 12 year old daughter.)
Now the convention center has two levels with about 4 very large conference rooms/exhibit halls per level. Each room can be broken down into smaller rooms if need be. So the large Rear Projection Film welcomed every one to the multiple events going on and provided direction. In addition to the ads (product
placement) the content was designed to improve the attendees' experience at the convention center.The second install I would like to talk about were the 50" screens that not only had information about the exhibit halls nearby, but product placement as well. The event information helped me out - so not a bad thing. But the product videos were great from a visual standpoint. I believe this reduced/replaced convention center staff by providing information to attendees so they did not have to ask anyone. (Which is always a good thing.)
The last install I want to talk about is the Digital Menu Board. The lower banner was customized to the events occurring. "Welcome Dancers - Try an Energy Bar" with the logo the host of the event. (It was a dance event for my 12 year old daughter.)
I just believe if you have multiple location restaurant you need digital menu boards. Change prices - customize it for local events and remove the cost of Print and Distribution of menus. Keep the content fresh and current. Remember when Tomatoes were in short supply - with Digital Menu Boards you can adjust for emergency changes.
It is amazing what you can find when you look for it. Digital Signage at Work - I wonder when Part III will come along.
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