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Digital Signage.



Saturday, January 2, 2010

Digital Signage at Work

24/7/365 - All Day, Every Day

The Amazing Part about Digital Signage is it works - Every change of the screen attracks the consumer and influences their behavior.

This film was shot on January 1st 2010 in a hotel. It switched every few seconds and was integrated with 5 other displays within the lobby, front desk and elevator area of the hotel. Each area promoted different items and a few ads were run on all 6 displays.

The lobby promoted restaurants and drinks. This elevator position promoted menus of restaurants located in the hotel. The amazing part was everytime I saw the ad switch - people looked at it. I also noticed some people just watching it as well.

www.cti-kc.com

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