Digital Signage at Work - Part II

For those who remember;

http://ctiimpact.blogspot.com/2010/01/digital-signage-at-work.html

Well - Here it is again - Digital Signage at Work - Part II

At an event with the family this weekend - and came across a family complete digital signage install at a Convention Center. Rear projecting film for an impact visual for general information, flat screens displays related to the specific events occurring in the different halls and of course one of my favorites - Digital Menu Board.

The first picture here is a sheet of rear projection glass - suspended from the ceiling with cables - and about 12 feet behind is the projector - I circled it the first photo. The way the deployment is it was not apparent how the glass was light. Very Cool!

The second picture shows it more in context - the 4x8 sheet is just hanging there and it provides different content related to events at the convention center, ads for local businesses, and ads for the co-located hotel.

Now the convention center has two levels with about 4 very large conference rooms/exhibit halls per level. Each room can be broken down into smaller rooms if need be. So the large Rear Projection Film welcomed every one to the multiple events going on and provided direction. In addition to the ads (product placement) the content was designed to improve the attendees' experience at the convention center.

The second install I would like to talk about were the 50" screens that not only had information about the exhibit halls nearby, but product placement as well. The event information helped me out - so not a bad thing. But the product videos were great from a visual standpoint. I believe this reduced/replaced convention center staff by providing information to attendees so they did not have to ask anyone. (Which is always a good thing.)


The last install I want to talk about is the Digital Menu Board. The lower banner was customized to the events occurring. "Welcome Dancers - Try an Energy Bar" with the logo the host of the event. (It was a dance event for my 12 year old daughter.)

I just believe if you have multiple location restaurant you need digital menu boards. Change prices - customize it for local events and remove the cost of Print and Distribution of menus. Keep the content fresh and current. Remember when Tomatoes were in short supply - with Digital Menu Boards you can adjust for emergency changes.

It is amazing what you can find when you look for it. Digital Signage at Work - I wonder when Part III will come along.

www.cti-kc.com - Contact Us for More Information.

Leaning on Partners

Oh Boy!

I am working with a marketing company right now. Their efforts are being funded by IBM.
The CTI Solutions sales rep has marketing going on in the Oakland area - funded by Toshiba.
CTI attended 4 trade shows in February - Scala funded a lot of the effort.
Microsoft is funding an effort for KC and Oakland.
.....getting the picture yet.

Why?

IBM, Microsoft, Toshiba, and Scala are all providing dollars to CTI Solutions. They do this because of business. CTI Solutions works with our clients to provide the solutions that work for the client - not our partners. As a result we sell a lot of our partner's products and services.

Why?

Our clients know we are partner neutral. Our vendor list is all the manufactures of laptops and PC based software tools. Our vendor list is a who's who of the Digital Signage industry.

Big Deal Right?

Well the money for marketing is excellent - but when your partners dedicate time as well you CTI Solutions must be delivering. Toshiba is regularly at the CTI offices in Denver, Dallas and KC. Ingram Micro (have not mentioned them yet) is on the conference calls with our team and our clients. Citrix (another one not mentioned yet) assists us with client needs and designing solutions. Magenta Research provides hardware and support for our Digital Signage showroom.

Our sales reps lean on Samsung, HP, Scala, Dell, Harris and especially Toshiba.

Why?

Simple - to know what the best solution is for our client's budget. Our clients our more important than our partners. After all who "Leans on their clients?"

So?

Learn more about CTI Solutions and what we can do for you. www.cti-kc.com

After all - these companies don't just give us money and time just because we are nice.

New Re-Launches - 30 Years in the Making

Wow - 1st Quarter In the Books.

1. Digital Signage - Sales and Consulting
2. Laptops - Sales and Service
3. Desktops - Sales and Service
4. Desktop Virtualization
5. .....

There is a lot going on at CTI Solutions. Within the Current 4 our verticals are education, insurance, retail, government and medical facilities. - Wait a minute? Where is healthcare? Is not everyone in the healthcare or support of healthcare business?

The "medical facilites" is our healthcare vertical. We are not in healthcare - we do not know a stint from a brace - But our clients are the IT and Business Development offices within the medical facilites. IT for the Laptops, Desktops and Virtualizations projects. Business Development offices talk to CTI Solutions due to our Digital Signage expertese. After all it is a special school they send you to to learn how to design a hospital. (If you believe that one......)

The difference with CTI Solutions is we deliver. The 1st Qtr of 2010 was an interesting one. We went to 4 large trade shows in 4 different states. The difference was we Re-Launched into medical facilities. Our education vertical improved, Retail keeps getting better for us and Hospitality will be our 2nd QTR re-launch. The benefit is with 30 Years of Experience - we have been their before - and we are there again.

Find out how we can help you. Contact Us.

www.cti-kc.com