What Did He Do Different?

In 1950 in the small town of Bentonville AR Sam Walton opened a store - a Five and Dime. I was there last week. This store - about 3000 SqFt - is the beginning of Walmart. Now Bentonville is a small town today - in 1950 - I sure the entire town did not have phones or TVs. Not to insult Bentonville - which looks like a great small town today - but Northwest Arkansas is rural.



So what did he do different? Great question. Very complex answer.


He used information - he collected the data on what he sold - and promoted those items. (According to a CNBC show done about Walmart they sell Strawberry Pop-Tarts in larger than expected quanities prior to a tropical storm or hurricane showing up - Why? who knows why but Walmart tracks that.)


On the way from this Retail Giant Birthplace to Kansas City (check the map - not metro) I stopped for gas. The gas pumps had touch screen digital screens promoting products for sale in the convience store. One could go back or forth to view a particular ad of a product of interest.


Digital Signage is all about promotion. Promote employee education along with retail pushes to lift sales. Find out how we can promote what you have.

www.cti-kc.com