It does not make sense.
I went to the Digital Signage Expo (www.digitalsignageexpo.net) 2010 in Las Vegas. Great show - but I came back with brochures -paper. I understand the need to have it but would it not make sense to provide business cards and thumbdrives?
There are some cutting edge display technologies - if you are in retail and not looking at Micro Tiles for displays, or if you are in fast food and not looking at Digital Menu Boards, and if you want the latest and greatest technologies - well GestureTek and ProVision have the latest. Now as far as software goes we have our favorites. (Scala and Harris)
But why paper?
Digital Menu Boards takes out the cost of print and distribution - and allows upsell at the point of order. (Order just a sandwich and get prompted for a "meal". Order a meal - get prompted for a dessert.)
Retail - do not update a store or a campaign unless you think lifting your sales by department 7% to 28% is not important. Or how about Sales Lift by product type of 7% to 18% - and this is over a large population - not just a spot deployment. 18 Months of data at a large retail store.
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