I went out this Saturday night with my wife and another couple. Now the bar we went to was about 1000 sq ft. Not a painted section except for one 10x5 area behind the bar. The floor was uneven, the parking lot unpaved. The only glass around was the beer bottles. Tattoos, chew and boots - all a requirement to come in the door. A big sign "Bikers Welcome" above the door. "Middle of NoWhere - Next to Nothing" is its motto. A true honky tonk - A Roadhouse prior to Patrick Swayze showing up w/o the drugs and fights.
So why do I bring this up? Right by the beer neon sign, and right above next to the door to the kitchen - Digital Signage was in full use. It had pictures of previous events, promoted upcoming events and listed menu items as well.
If a "No Paint, Smoking Allowed, 1000 SqFt, Honky Tonk in the middle of Missouri" has a digital signage working for them - Why do you not have it?
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