Airports are great....If you are not in a rush.But the flow of information is important. This blog will focus on the retail climate of Airports.
I recently traveled and in two airports witnessed basic digital signage.
The first one is the local store in the airport. It is just a simple screen - but it is still a wrong
deployment. It was showing a news channel. No product placement, no information about the airport, no weather/sports ticker information. It just showed the news. What was it's relation to the products around it? Zero. Did it help consumers? No. Was it to enhance customer experience? Not sure.
The second display was right on the money. The display was at the end of a cook's ladle. It
was focused on the products surrounding the cook. No bad news, but no weather or sports information. It contained about a 10 minute loop of information about the products, how to use them
and what the end product would look like. It was all related to cooking. This was a great display. Eye catching. Different. Related to the products.
So if you want to invest in Dynamic Digital Signage - contact CTI Solutions at www.cti-kc.com. Or just comment on this blog.
Next post will be about the arrivals, departures and delays at the Airports.
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